Premium Car Brands Strategies and Regulator’s Actions in Russia (2009–2021)

This article analyses the premium segment of Russian automotive market from 2009 to 2021 based on data Association European Businesses. The authors conducted a comparative analysis trends in with its and found significant differences cycles. main periods studied was SV matrix (strength/variety). also discusses external internal factors that influenced competition level under review. As conclusion study, it noted while mass cars, strength companies dominant groups is highly dependent factors, then driving forces for changing situation are actions themselves, their competitive strategy, as well adaptation current trends. provides comments impact economic events February 24, 2022 situation.